PRESS ANSWERS – UPTO SEPTEMBER 2009
Valentino – personifies what I want to look & what every woman aspires to look– elegant, feminine and glamorous. Valentino is a niche premium luxury brand. Valentino is only the latest luxury player to test the Indian urge for supreme exclusivity.
A Valentino luxury consumer looks forward to enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
Hence location is of prime importance.
Finding the right location for a premium luxury brand like Valentino is the hurdle we are facing. In addition to finding a location which provides luxurious ambiance.
I studied products of a lot of international brands & met with several designers & CEO’s .
I was looking at different brands & Valentino was one of them that would work in India & when I subsequently met Mr. Valentino & Mr Norsa (former CEO) for being a partner I felt most comfortable to partner with the group.
I am not sure if it’s a positive or a negative but my impression is that in the Indian market Valentino is considered more of a luxury than the other available brands.
Much to our surprise the demand for Valentino men’s line has been as strong as the women’s.
Valentino is neither a niche or mass brand. Valentino as a brand wants to provide luxury products to both men & women in India who appreciate the Valentino style, brand and products.
The fashion of Valentino takes the form of a dream that emits beauty and style. It’s an aesthetic transfer of idealized perfection that, once touched by real people and the surrounding world, comes to life with feeling and emotion.
It’s a dream that over the last 40 years has scattered and spread amongst millions of clients--women who are captivated by the eternal romanticism of Valentino.
The fullest expression of this aesthetic ideal is without a doubt the Haute Couture, the original source for the creative research and development of all of the Valentino collections, from prêt-à-porter to accessories to perfume.
Pockets of resistance to Western ways of spending remain. "Older people cannot understand why you would spend as much on a handbag as you would on a piece of jewelry, which will increase in value," says Mafatlal, who adds that fine jewelry will always remain important in India. Today's younger women want accessories that can live up to their jewels, hence Mafatlal's insistence that Valentino, given the designer's taste for decorative accessories, be the first brand in MLP's portfolio.
For Valentino, Haute Couture has always signified quality, precision in cuts and draping, attention to details and to the choice of accessories. It embodies the highest tradition of Italian creativity and craftsmanship.
V is the symbol of singularity in his fashion. A fashion which began forty years ago when the logo had not yet become an object of press attention, but a symbol of style.
V, on prints, knits, jacquard, engravings, applications, jewelry, buckles, broaches and watches.
V, as a sign of recognition.
V, as in Valentino.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
In spite of the maharajas’ opulent purchases of old, India has had a tradition of fiscal conservatism, of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest populations (more than 200 million people between the ages of 15 & 24) means spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness, plus the reduction of once punitive import taxes and India starts looking like a retail gold mine.
Fifteen years ago, India was much more traditional. We had two TV channels. Now we have more than 80. The Internet, the media changed so much.
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10th April, 08
INTERVIEW ANSWERS:-
The fashion of Valentino takes the form of a dream that emits beauty and style. It’s an aesthetic transfer of idealized perfection that, once touched by real people and the surrounding world, comes to life with feeling and emotion.
It’s a dream that over the last 40 years has scattered and spread amongst millions of clients--women who are captivated by the eternal romanticism of Valentino.
Valentino – personifies what I want to look & what every woman aspires to look– elegant, feminine and glamorous. Valentino is a niche premium luxury brand. Valentino is only the latest luxury player to test the Indian urge for supreme exclusivity.
The fullest expression of this aesthetic ideal is without a doubt the Haute Couture, the original source for the creative research and development of all of the Valentino collections, from prêt-à-porter to accessories to perfume.
For Valentino, Haute Couture has always signified quality, precision in cuts and draping, attention to details and to the choice of accessories. It embodies the highest tradition of Italian creativity and craftsmanship.
Drawing upon incomparable values of the past while possessing a unique understanding of the present is what allows Valentino clothes to be both classic and ultra modern at the same time. Continuity is maintained, but always pushed forward.
The phenomenon of vintage, which has exploded in the last few years, as well as the continued success of pieces created over forty years ago, all point to this fact. The Jackie frock coat, designed for the then-First Lady, is still a “piece de resistance” in the collections, desired by women the world over.
Similarly, accessories, for both men & women have been re-launched using original fabrics, prints and decorative elements of past couture, have had an extraordinary success. A sparkle of glamour is effortlessly brought to every day life.
The unmistakable signatures of the Valentino world—Red and the V logo- become instant symbols of this glamour.
From the very first steps taken into the magical world of Valentino fashion, Red plays center stage. It is a symbol of creative freedom, of the bond between sensuality and femininity. Valentino’s red is the red of poppies (frequently printed on his clothing), of auras, of women dressed in red summer cotton. It heralds from Spain, but also from China.
V is the symbol of singularity in his fashion. A fashion which began forty years ago when the logo had not yet become an object of press attention, but a symbol of style.
V, on prints, knits, jacquard, engravings, applications, jewelry, buckles, broaches and watches.
V, as a sign of recognition.
V, as in Valentino.
Valentino Garavani:
The Main line of Valentino for both men & women. The accessory collection is a part of the Valentino Garavani label.
Valentino Roma:
For young women between the ages of 25 to 35, Glamorous, chic yet affordable.
Valentino White label:
For the young “yuppy man” …. age 25 to 35.
Valentino Red:
The diffusion label for both men & women was created for the younger generation for age 15 years upward. The clothes have the chicness of the main label & reflect the essence of Valentino but is young, trendy & very affordable. Prices start at Rs 5000 upwards.
Valentino is priced the same in India as it is in Europe. Valentino was the ideal choice for the Indian market because it caters to all age segments & has something for the older traditional consumer to the young hip teenager.
The accessories are ideal for sarees, trousseaus & traditional wear - so it adapts to Indian tradition.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
In spite of the maharajas’ opulent purchases of old, India has had a tradition of fiscal conservatism, of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest populations (more than 200 million people between the ages of 15 & 24) means spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness, plus the reduction of once punitive import taxes and India starts looking like a retail gold mine.
Fifteen years ago, India was much more traditional. We had two TV channels. Now we have more than 80. The Internet, the media changed so much.
As an entrepreneur I identified that our lifestyle is changing. We are on the upward curve of the retail boom although the market is still not a mature market. I wanted to start with the right brand to spell western luxury.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were The enthusiastic customers for Louis Vuitton, trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
India has had a tradition of fiscal conservatism, of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest populations (more than 200 million people between the ages of 15 & 24) means spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness, plus the reduction of once punitive import taxes, and India starts looking like a gold mine.
To take advantage of the retail boom we started to study the retail market closely as I head a company “Mafatlal Home Products” that manufactures Modular Kitchen & furniture but are selling only B to B (business to business). I wanted to go retail with the company - my study showed a huge demand in the luxury market segment & I decided to pursue that aspect of retail & started Mafatlal Luxury.
A Valentino luxury consumer looks forward to enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
Hence location is of prime importance.
I studied products of a lot of international brands & met with several designers & CEO’s .
I was looking at different brands & Valentino was one of them that would work in India & when I subsequently met Mr. Valentino & Mr Norsa (former CEO) for being a partner I felt most comfortable to partner with the group.
--------*---------
I am not sure if it’s a positive or a negative but my impression is that in the Indian market Valentino is considered more of a luxury than the other available brands.
Much to our surprise the demand for Valentino men’s line has been as strong as the women’s.
Valentino is neither a niche or mass brand. Valentino as a brand wants to provide luxury products to both men & women in India who appreciate the Valentino style, brand and products.
The Indian market for women today is more accessory driven. The Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions and weddings. Hence the focus for us in the Indian market for women is primarily for accessories for the Valentino garavani main line.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
India has the second fastest growing economy in the World, after China. GDP and income per capita are set to grow on average 8% per annum for the foreseeable future. With a total of some 1.3 billion people, it is the second largest population in the world, with a middle-income group of 300 million, which is growing by 25 million each year. This group spends on average US$9,000 each year on luxury lifestyle, and that number is set to grow.
What has changed radically is that the small elite of luxury buyers has been transformed into a much greater number by economic development and an improved standard of living. Importantly, the Indian culture itself has always displayed an appreciation for luxury goods and lifestyle. The combination of a GDP rising 8% per annum and one of the world’s youngest population – more than 200 million people between the ages of 15 and 24 – means that spending has shifted to those with a fever for luxury.
I think for international brands both a franchise route and JV would work in India. I do not believe that a brand would be able to enter the market on its own without any Indian partner & be successful.
International brands entering the Indian market have a adapt to the retail scenario as India is a growing market. Retail space will develop but brands cannot expect to find Rue de Faburge or Via Montenapoleone. Hotels provide an environment conducive to luxury retailing. Air-condition safe and secure, clean with cafes and restaurants, amenities like parking, rest rooms etc. Brands are setting up in hotels as an entry point and have an option to open their second store as freestanding retail space develops.
-----*------
Valentino is priced the same in India as it is in Europe. Valentino was the ideal choice for the Indian market because it caters to all age segments & has something for the older traditional consumer to the young hip teenager.
Market research shows that the GDP is up by 8% per annum. India is on the curve of a retail boom. All international life style brands are making a foray to India.
Merchandising for our Indian boutiques will be done keeping in mind the demand & taste of an Indian customer.
Our Valentino boutique will retail products as per the current season worldwide.
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Business week international answers:-
10th April, 08
Dear Nandini,
Please find the answers:-
1.What do people look for when buying luxury in India. Are Indian luxury buyers any different from those globally.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
A Valentino luxury consumer looks forward to enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
The Indian consumer has been spoilt by our “tradition of being served”. The difference for an Indian to buy luxury products in India and internationally is the “service” and the “recognition” they will receive when they walk into our Valentino boutique in India.
In an international store they will be just a client whereas in a Valentino store in India they will have the privilege of being recognized and served as a VIP client.
The Indian consumers mentality is also biased huge to the age-old tradition of “shopping” in the privacy of their own home. This service is also provided by us when we showcase our products by private appointments at clients home or in case of their businessmen in their offices. This is also an essential service to protect the privacy of VIP’S and celebrities who seeks privacy and confidentiality.
Another important reason why the Indian client will buy Valentino in India is because the merchandising of the store will be done to cater to the demand and taste of an Indian customer.
Merchandizing for women is done keeping in mind that the Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions
2. What made you zero in on Valentino. Is it a personal favorite?
The unmistakable signatures of the Valentino world is the colour —Red and the V logo- has become instant symbols of glamour, recognition and status. V is the symbol of singularity in his fashion. A fashion which began forty five years ago when the logo had not yet become an object of press attention, but a symbol of style. V, on prints, knits, jacquard, engravings, handbags, footwear, jewelry, buckles, broaches and watches.
V, as a sign of recognition.
V, as in Valentino.
Valentino as a brand provides luxury products to both men & women in India who appreciate the Valentino style, brand and products.
Valentino was the ideal choice for the Indian market because it caters to all age & income segments. It has a diverse range of products for both men and women & has the ability to cater to the older traditional consumer as well as to the young hip teenager.
Valentino has different labels suitable for different age and income segments. Thereby enabling every luxury consumer to have a Valentino product.
The different labels are:-
Valentino Garavani:
The Main line of Valentino for both men & women. The accessory collection is a part of the Valentino Garavani label. The Indian market for Indian women today is more accessory driven and the beautiful jeweled accessories of bags & shoes are a perfect fit to both western and Indian traditional wear.
Valentino Roma: - women
For young women between the ages of 25 to 35, Glamorous, chic yet affordable.
Valentino White label – men
For the young “yuppy man” …. age 25 to 35.
Valentino Red:
The diffusion label for both men & women was created for the younger generation for age 15 years upward. The clothes have the chicness of the main label & reflect the essence of Valentino but is young, trendy & very affordable. Prices start at Rs 5000 upwards.
I am not sure if it’s a positive or a negative but my impression is that in the Indian market Valentino is considered more of a luxury than the other available brands.
Much to our surprise the demand for Valentino men’s line has been as strong as the women’s.
3. Today, most luxury brand outlets are in five star outlets, as opposed to high end malls and stand alone stores overseas. Is that a restriction?
International brands entering the Indian market have a adapt to the retail scenario as India is a growing market. Retail space will develop but brands cannot expect to find Rue de Faburge or Via Montenapoleone. Hotels provide an environment conducive to luxury retailing - Air-condition safe and secure, clean with cafes and restaurants, amenities like parking, rest rooms etc. Brands are setting up in hotels as an entry point and have an option to open their second store as freestanding retail space develops.
Lack of suitable retail space is a problem faced in luxury retailing and does restrict growth in the luxury retail segment. But as India developed there will be freestanding stores and luxury stores in high-end malls.
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10th April, 08
Dear Nandini,
We are in the process of replying to your questions, the same will be sent to you shortly.
Mrs. Mafatlal is in London and will ring you as soon as the reply has been sent, So you can speak personally.
Thanking you,
With regards,
Vineeta.
Retailer magazine - Questions answers – 23.10.2007
1. Name – Sheetal A Mafatlal
2. Designation in the present company - President
3. What was the reason behind joining the luxury retail industry? - India is on upward curve of a retail boom although the market still not a mature market. India has a tradition of fiscal conservatism of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest population (more than 200 million people between the ages of 15 & 24) means that spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness plus the reduction of ones punitive import taxes and India starts looking like a gold mind for luxury retail.
4. What major changes have you noticed ever since you joined this industry? As business investment into India increases, India’s contact with other countries has exploded, with more Indian traveling abroad. Add to that the booming media in the worlds largest democracy means that Indians are now exposed to western lifestyle, ideas and brand awareness in a way that would have been inconceivable for the previous generation. Fifteen years ago, India was much more traditional. We had two television channels. Now we have more than 80, not to mention the Internet.
5. What major changes have you brought with your being in the present organization? As Maftlal Luxury’s founder, I have made a concerted effort towards constantly innovating and raising the bar for service. We are one of the few luxury brands to provide a customized personal shopping experience for our clients.
6. Tell us about the latest consumer behaviour. The Indian consumers history with international luxury lifestyle brands spans over 2 centuries particularly with the maharajas who were enthusiastic customers with money to spend. India has always had luxury & among the super rich a real appreciation for incredible quality.
What has changed radically is that the small elite of luxury buyers has been transformed into a much greater number by economic development & an improved standard of living.
7. The best way for promoting a brand? The brands are internationally promoted through media and satellite. I believe that in India it has to be a combination between the international way and the more personalized direct interaction with the consumer, as India is still not a mature market.
8. What future do you perceive of retail in India? India is the second fastest growing economy in the world after china. GDP and income per capita are set to grow on average 8% per annum for the foreseeable future. With a total of some 1.3 billion people, it is the second largest population in the world with the middle-income group of 300 million, which is growing by 25 million each year. This group spends on averages US$9,000 each year on luxury lifestyle, and that number is set to grow.
9. If you could change one thing about/in the retail industry in India, what it would be? There is a shortage of high quality retail space, suitable to provide the consumer with the complete luxury shopping experience. Finding negotiating and securing retail space is the biggest hurdle in the luxury retail industry.
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ANSWERS – ANDPERSAND MAGAZINE
Mr. Varun Rana
As an entrepreneur I identified that our lifestyle is changing. We are on the upward curve of the retail boom although the market is still not a mature market. I wanted to start with the right brand to spell western luxury.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton, trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
India has had a tradition of fiscal conservatism, of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest populations (more than 200 million people between the ages of 15 & 24) means spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness, plus the reduction of once punitive import taxes, and India starts looking like a gold mine.
To take advantage of the retail boom we started to study the retail market closely as I head a company “Mafatlal Home Products” that manufactures Modular Kitchen & furniture but are selling only B to B (business to business). I wanted to go retail with the company - my study showed a huge demand in the luxury market segment & I decided to pursue that aspect of retail & started Mafatlal Luxury.
I studied products of a lot of international brands & met with several designers & CEO’s .
I was looking at different brands & Valentino was one of them that would work in India & when I subsequently met Mr. Valentino & Mr Norsa (former CEO) for being a partner I felt most comfortable to partner with the group.
I am not sure if it’s a positive or a negative but my impression is that in the Indian market Valentino is considered more of a luxury than the other available brands.
Much to our surprise the demand for Valentino men’s line has been as strong as the women’s.
Valentino is neither a niche or mass brand. Valentino as a brand wants to provide luxury products to both men & women in India who appreciate the Valentino style, brand and products.
The Indian market for women today is more accessory driven. The Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions and weddings. Hence the focus for us in the Indian market for women is primarily for accessories for the Valentino garavani main line.
The different lines of Valentino are:-
Valentino Garavani:
The Main line of Valentino for both men & women.
The women’s accessory collection is a part of the Valentino Garavani label. Valentino Garavani has the most beautiful bejeweled bags and shoes which is perfect for embellished sarees, lenghas and other Indian wear.
The focus for the mainline for women is on accessories.
The mainline consists of collections of men’s, which range from accessories to formal wear.
Valentino Roma:
For young women between the ages of 25 to 35, Glamorous, chic yet affordable. For this label the focus is on fashion.
Valentino white Label
For young “yuppy man”..…. Age 25 to 35.
Valentino Red:
The diffusion label for both men & women was created for the younger generation for age 15 years upward. The clothes have the chicness of the main label & reflect the essence of Valentino but is young, trendy & very affordable. Prices start at Rs. 5000 upwards.
Valentino is priced the same in India as it is in Europe. Valentino was the ideal choice for the Indian market because it caters to all age segments & has something for the older traditional consumer to the young hip teenager.
Valentino targets every age and budget segment in the market with its diversity of products in three different labels for both men and women.
There is something for every consumer when they enter the store.
The Valentino Red range starts at Rs.3000 to Rs.5000 whereas the main line of Valentino Garavani can be priced in lacs.
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REVISED. – 19.09.06
Dear Sir,
Please find answers for the questions.
1. Style is about grooming taste & perfection. Style is inborn. Style reflects your personality and your joie de vivre.
Its difficult to define style. Its not what you’re wearing but how you wear it. It’s a personal thing and reflected in the way you arrange your house, your taste in flowers, books and art.
The personal stamp you give to everything you touch.
2. My eyes were accustomed to see pretty things – I suppose it helps
when you grow up in a house where you take beauty for granted.
I wanted something that nobody had seen because I liked the challenge – fashion is a challenge and you have to experiment, use your imagination
Fashion is fascinating
9. Atulya has always had his own style – classic understated and elegant.
You will never see him caught in a “fashion moment”
13. I was always driven by the desire to wear “everything that no one else was wearing”.
17/18. Exotic memorable holiday: The San Pietro – Positano on the
Amalfi coast.
Looking at the sun setting over the faraglioni from the island of Capri
– with my husband Atulya.
19. There is nothing like the moment when a glamorous woman walks
into a room and every one wonders who she is. That’s what I enjoy.
Nobody aspires or wants to blend into the decor
20.Valentino – personifies what I want to look & what every woman aspires to look– elegant, feminine and glamorous.
21.For me its very important to be an individual – for me that is what
style diva is.
22. I grew up in a family where everybody was immaculately dressed. My father - whether in a suit, jeans or pyjamas or my mother in a saree or dressing gown are always perfectly dressed. My mother always wore the same perfume since I remember – that’s what she likes-that’s her.
After 8 hours of flying she would come off an airplane looking perfect.
My parents are the true style icons.
23. Style is a whole combination of things. Not only what you are wearing but how you act. Its attitude, its movement, it doesn’t have anything to do with beauty or wealth.
Also please find herewith attached an article from Time Magazine.
With regards,
Shanthi.
MID - DAY
Please find answers for the questions.
Personal Style :-
It’s difficult to define style. It’s not what you’re wearing but how you wear it. It’s a personal thing & reflected in the way you arrange your house, your taste in flowers, books & art - It’s the personal stamp you give to everything you touch. How do I want to look – elegant, feminine and glamorous.
For me it’s very important to be an individual - for me that is what a style diva is – if you use a stylist you reflect the stylist and not yourself. What you wear should be an extension - a reflection of who you are, of your inner self. A person who needs a stylist lacks individuality.
Style is a whole combination of things. Not only what you’re wearing but how you act. Its attitude, its movement, it doesn’t have anything to do with beauty, wealth or labels. Some women can spend thousands of dollars and not look elegant at all and then you see someone else in a nothing dress and she has it.
The most important accessory for any woman is a full-length mirror.
The fashion of Valentino takes the form of a dream that emits beauty and style. It’s an aesthetic transfer of idealized perfection that, once touched by real people and the surrounding world, comes to life with feeling and emotion.
It’s a dream that over the last 40 years has scattered and spread amongst millions of clients--women who are captivated by the eternal romanticism of Valentino.
The fullest expression of this aesthetic ideal is without a doubt the Haute Couture, the original source for the creative research and development of all of the Valentino collections, from prêt-à-porter to accessories to perfume.
For Valentino, Haute Couture has always signified quality, precision in cuts and draping, attention to details and to the choice of accessories. It embodies the highest tradition of Italian creativity and craftsmanship.
Drawing upon incomparable values of the past while possessing a unique understanding of the present is what allows Valentino clothes to be both classic and ultra modern at the same time. Continuity is maintained, but always pushed forward.
The phenomenon of vintage, which has exploded in the last few years, as well as the continued success of pieces created over forty years ago, all point to this fact. The Jackie frock coat, designed for the then-First Lady, is still a “piece de resistance” in the collections, desired by women the world over.
Similarly, accessories, for both men & women have been re-launched using original fabrics, prints and decorative elements of past couture, have had an extraordinary success. A sparkle of glamour is effortlessly brought to every day life.
The unmistakable signatures of the Valentino world—Red and the V logo- become instant symbols of this glamour.
From the very first steps taken into the magical world of Valentino fashion, Red plays center stage. It is a symbol of creative freedom, of the bond between sensuality and femininity. Valentino’s red is the red of poppies (frequently printed on his clothing), of auras, of women dressed in red summer cotton. It heralds from Spain, but also from China.
V is the symbol of singularity in his fashion. A fashion which began forty years ago when the logo had not yet become an object of press attention, but a symbol of style.
V, on prints, knits, jacquard, engravings, applications, jewelry, buckles, broaches and watches.
V, as a sign of recognition.
V, as in Valentino.
Valentino Garavani:
The Main line of Valentino for both men & women. The accessory collection is a part of the Valentino Garavani label.
Valentino Roma:
For young women between the ages of 25 to 35, Glamorous, chic yet affordable.
Valentino White label:
For the young “yuppy man” …. age 25 to 35.
Valentino Red:
The diffusion label for both men & women was created for the younger generation for age 15 years upward. The clothes have the chicness of the main label & reflect the essence of Valentino but is young, trendy & very affordable. Prices start at Rs 5000 upwards.
Valentino is priced the same in India as it is in Europe. Valentino was the ideal choice for the Indian market because it caters to all age segments & has something for the older traditional consumer to the young hip teenager.
The accessories are ideal for sarees, trousseaus & traditional wear - so it adapts to Indian tradition.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
In spite of the maharajas’ opulent purchases of old, India has had a tradition of fiscal conservatism, of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest populations (more than 200 million people between the ages of 15 & 24) means spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness, plus the reduction of once punitive import taxes and India starts looking like a retail gold mine.
Fifteen years ago, India was much more traditional. We had two TV channels. Now we have more than 80. The Internet, the media changed so much.
Mafatlal Luxury has the franchisee & distribution of Valentino for India.
Our 1st store is at the Shangri-la hotel, New Delhi & we are looking for the right location to open Valentino in Mumbai & then thereafter in the metro cities.
The lack of ideal retail space is the biggest hurdle faced by the Indian retailer, especially the luxury retailer. Unfortunately we have no Via Montenapoleone or Rue de Faburge st honore.
It’s a big mistake to intellectualize fashion. Fashion is for the eye, not for the head, unless it s a tiara.
Retail therapy is the best stress buster…… there is no better therapy than Retail Therapy.
----*----
PLAN MAN MEDIA:-
Please find answers for the questions:-
The times have changed and the Indian mindset has also changed. There is more acceptance to working women than there was 10 years ago.
When I first started working with my father in his company Nirlon Ltd., the environment was very different and difficult. There was constant need to prove oneself as every move was carefully watched and judged.
The general attitude was condescending. Today I don’t feel that pressure and one can feel the change in the mindset of people, one interacts with their banks, financial institutions, trade and commerce ministry etc.
We have a tie up with Valentino Fashion Group, which is part of the billion-dollar Morzotto group and have the exclusive franchise and distribution rights of Valentino for India.
Role model is Sir Philip Green, who owns British home stores, top shops and has world most famous success story in retail.
The ambition is to create a retail commemorate for variety of brands.
----*-----
27th Sept, 2006
Answers for Kabeer – Hindustan Times
India is on the curve of a consumer boom.
The GDP is increasing at the rate of 8% per year.
(Mr. Kamal Nath, declared at the 2006 Luxury Conference that the luxury market has a potential to grow at 50% per annum)
As per recent study 1.6 billion households in India are earning $100,000 plus per year & spending $9000 per year on Luxury products and services resulting in a potential $14.2 billion luxury market.
The Indian high net worth population is proliferating at 19.3% yearly.
About thrice as much as the global rate of 6.5%. Hence Mafatlal Luxury (P) Ltd. has made a strategic foray into luxury retail. MLPL is in the process of negotiating for other retail ventures. But at this point it’s too early to comment. However all plans are between Bombay and Delhi. As these two are the metropolitan cities.
Location:
Valentino is a niche premium luxury brand.
A Valentino luxury consumer looks forward enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
Hence location is of prime importance.
Valentino – Mumbai
We are in the process of finding the right location to open a Valentino boutique in Bombay.
Finding the right location for a premium luxury brand like Valentino is the hurdle we are facing. One also has to consider the divider between North Bombay and South Bombay while identifying a location.
In addition to finding a location which provides luxurious ambiance.
----*----
Kabeers questions:-
were just wondering if you could write us a first person account about your experience at the Fashion Weeks and give us further insight into your plans for Valentino in India, particularly Mumbai. Also what other brands are on the anvil with the Group? And what time frame are we looking at? And what would be the city of choice for these brands – Delhi or Mumbai – and for what reasons?
I would be grateful if you would share your plans for the Indian luxury market and what you percieve its future as.
Regards
Kabeer Sharma
9833519419
Hindustan Times
-----*------
29th Sept, 2006
Dear Meghna,
Answers for Nandini – Business week
1.The name of our company is Mafatlal Luxury (P) Ltd.
India is on the curve of a consumer boom.
The GDP is increasing at the rate of 8% per year.
(Mr. Kamal Nath, declared at the 2006 Luxury Conference that the luxury market has a potential to grow at 50% per annum)
As per recent study 1.6 billion households in India are earning $100,000 plus per year & spending $9000 per year on Luxury products and services resulting in a potential $14.2 billion luxury market.
The Indian high net worth population is proliferating at 19.3% yearly.
About thrice as much as the global rate of 6.5%. Hence Mafatlal Luxury (P) Ltd. has made a strategic foray into luxury retail.
2. Our first Valentino boutique is at the Shangri-la Hotel, New Delhi.
We are in the process of finding the right location to open a Valentino boutique in Bombay.
Valentino is a niche premium luxury brand.
A Valentino luxury consumer looks forward to enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
Hence location is of prime importance.
Finding the right location for a premium luxury brand like Valentino is the hurdle we are facing. In addition to finding a location which provides luxurious ambiance.
3. There has been a change in life style due to exposure to satellite and media. In addition to the removal of foreign exchange restriction and an increase in disposable income has given Indians the ability to travel. This exposure has also helps to change the life style of the people.
This has made them fashion conscious and hence have also become brand conscious.
4. Luxury retailing is all about service. A luxury consumer will shop where they feel “pampered” if they get the service in India why would they shop elsewhere.
Our boutique has the new season products available with an advantage that the merchandising is done keeping in mind the taste of the Indian consumer. The Indian boutique will hence always have an edge over the other boutiques, as the merchandising will be different.
5. We import the products from Milan, since Valentino manufactures in Italy.
----------*-------
Answers for Zofeen
I. India is on the curve of a consumer boom.
The GDP is increasing at the rate of 8% per year.
(Mr. Kamal Nath, declared at the 2006 Luxury Conference that the luxury market has a potential to grow at 50% per annum)
As per recent study 1.6 billion households in India are earning $100,000 plus per year & spending $9000 per year on Luxury products and services resulting in a potential $14.2 billion luxury market.
The Indian high net worth population is proliferating at 19.3% yearly.
About thrice as much as the global rate of 6.5%. Hence Mafatlal Luxury (P) Ltd. has made a strategic foray into luxury retail..
II. Style is about grooming taste & perfection. Style is inborn. Style reflects your personality and your joie de vivre.
Its difficult to define style. Its not what you’re wearing but how you wear it. It’s a personal thing and reflected in the way you arrange your house, your taste in flowers, books and art.
The personal stamp you give to everything you touch.
For me its very important to be an individual – for me that is what style diva is.
Style is a whole combination of things. Not only what you are wearing but how you act. Its attitude, its movement, it doesn’t have anything to do with beauty or wealth.
-----*------
International Herald Tribune
India is on upward curve of a retail boom although the market is still not a mature market. India has a tradition of fiscal conservatism of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest population (more than 200 million people between the ages of 15 & 24) means that spending power has shifted to those with a fever for fashion. Add to that and the booming media in the world’s, largest democracy, bringing brand awareness plus the reduction of punitive import taxes and India starts looking like a gold mind for luxury retail.
As business investment into India increases, India’s contact with other countries has exploded, with more Indian traveling abroad. Add to that the booming media in the worlds largest democracy means that Indians are now exposed to western lifestyle, ideas and brand awareness in a way that would have been inconceivable for the previous generation. Fifteen years ago, India was much more traditional. We had two television channels. Now we have more than 80, not to mention the Internet.
The Indian consumer’s history with international luxury lifestyle brands spans over 2 centuries particularly with the maharajas who were enthusiastic customers with money to spend. India has always had luxury & among the super rich a real appreciation for incredible quality.
What has changed radically is that the small elite of luxury buyers has been transformed into a much greater number by economic development & an improved standard of living.
India is the second fastest growing economy in the world after china. GDP and income per capita are set to grow on average 8% per annum for the foreseeable future. With a total of some 1.3 billion people, it is the second largest population in the world with the middle-income group of 300 million, which is growing by 25 million each year. This group spends on averages US$9,000 each year on luxury lifestyle, and that number is set to grow.
2) Each brand has its own niche which appeals to different people. Competition is healthy in all business, but in luxury as the market starts maturing brand loyalty is what will motivate a customer to buy. Brand loyalty develops as the customer starts identifying themselves with a brand due to the aesthetic, designs and image of brand and the image they want to project, and that customers who wants reflect Valentino will always buy Valentino, the master of elegance and opulence. In business since 1960 the Italian designer made his mark early on creating luxurious gowns with intricate detailing and tactfully body conscious silhouettes. Valentino has long been popular with European royalty, American socialite, Hollywood and celebrities like Jackie Kennedy, Audrey Hepburn, and Elizabeth Taylor. After 45 years in the business, he and his brand has achieved an iconic status equal to that of his clients.
His men’s wear collection is equally strong as the women’s is known for sharp classic tailoring.
A Valentino luxury consumer looks forward to enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
The Indian consumer has been spoilt by our “tradition of being served”. The difference for an Indian to buy luxury products in India and internationally is the “service” and the “recognition” they will receive when they walk into our Valentino boutique in India.
In an international store they will be just a client whereas in a Valentino store in India they will have the privilege of being recognized and served as a VIP client.
The Indian consumer’s mentality is also biased to the age-old tradition of “shopping” in the privacy of their own home. This service is also provided by us when we showcase our products by private appointments at clients home or in case of businessmen in their offices. This is also an essential service to protect the privacy of VIP’S and celebrities who seek privacy and confidentiality.
Valentino is the ideal choice for the Indian market because it caters to all age & income segments. It has different labels and a diverse range of products for both men and women & has the ability to cater to the older traditional consumer as well as to the young hip teenager.
Merchandizing for women is done keeping in mind that the Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions. The focus on the buying is on the women’s accessories, jeweled bags and shoes for instance, to compliment Indian traditional and western wear.
---------*-------
Question Answers:-
Amanpreet Kaur
Sub-Editor,
The Franchising World
Panchkula.
As an entrepreneur I identified that our lifestyle is changing. We are on the upward curve of the retail boom although the market is still not a mature market. I wanted to start with the right brand to spell western luxury.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton, trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
India has had a tradition of fiscal conservatism, of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest populations (more than 200 million people between the ages of 15 & 24) means spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness, plus the reduction of once punitive import taxes, and India starts looking like a gold mine.
To take advantage of the retail boom we started to study the retail market closely as I head a company “Mafatlal Home Products” that manufactures Modular Kitchen & furniture but are selling only B to B (business to business). I wanted to go retail with the company - my study showed a huge demand in the luxury market segment & I decided to pursue that aspect of retail & started Mafatlal Luxury.
I studied products of a lot of international brands & met with several designers & CEO’s .
I was looking at different brands & Valentino was one of them that would work in India & when I subsequently met Mr. Valentino & Mr Norsa (former CEO) for being a partner I felt most comfortable to partner with the group.
Much to our surprise the demand for Valentino men’s line has been as strong as the women’s.
The Indian market for women today is more accessory driven. The Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions and weddings. Hence the focus for us in the Indian market for women is primarily for accessories for the Valentino garavani main line.
The unmistakable signatures of the Valentino world—Red and the V logo- become instant symbols of this glamour.
From the very first steps taken into the magical world of Valentino fashion, Red plays center stage. It is a symbol of creative freedom, of the bond between sensuality and femininity. Valentino’s red is the red of poppies (frequently printed on his clothing), of auras, of women dressed in red summer cotton. It heralds from Spain, but also from China.
V is the symbol of singularity in his fashion. A fashion which began forty years ago when the logo had not yet become an object of press attention, but a symbol of style.
V, on prints, knits, jacquard, engravings, applications, jewelry, buckles, broaches and watches.
V, as a sign of recognition.
V, as in Valentino.
Valentino Garavani:
The Main line of Valentino for both men & women. The accessory collection is a part of the Valentino Garavani label.
Valentino Roma:
For young women between the ages of 25 to 35, Glamorous, chic yet affordable.
Valentino White label:
For the young “yuppy man” …. age 25 to 35.
Valentino Red:
The diffusion label for both men & women was created for the younger generation for age 15 years upward. The clothes have the chicness of the main label & reflect the essence of Valentino but is young, trendy & very affordable. Prices start at Rs 5000 upwards.
Valentino is priced the same in India as it is in Europe. Valentino was the ideal choice for the Indian market because it caters to all age segments & has something for the older traditional consumer to the young hip teenager.
The accessories are ideal for sarees, trousseaus & traditional wear - so it adapts to Indian tradition.
A Valentino luxury consumer looks forward to enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
The Indian consumer has been spoilt by our “tradition of being served”. The difference for an Indian to buy luxury products in India and internationally is the “service” and the “recognition” they will receive when they walk into our Valentino boutique in India.
In an international store they will be just a client whereas in a Valentino store in India they will have the privilege of being recognized and served as a VIP client.
The Indian consumer’s mentality is also biased huge to the age-old tradition of “shopping” in the privacy of their own home. This service is also provided by us when we showcase our products by private appointments at clients home or in case of their businessmen in their offices. This is also an essential service to protect the privacy of VIP’S and celebrities who seeks privacy and confidentiality.
Another important reason why the Indian client will buy Valentino in India is because the merchandising of the store will be done to cater to the demand and taste of an Indian customer.
Merchandizing for women is done keeping in mind that the Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions
Our 1st store is at the Shangri-la hotel, New Delhi & we are looking for the right location to open Valentino in Mumbai & then thereafter in the metro cities.
The lack of ideal retail space is the biggest hurdle faced by the Indian retailer, especially the luxury retailer. Unfortunately we have no Via Montenapoleone or Via Della Spiga.
----*----
SPEECH
Can European Lifestyle Brands Conquer Emerging Markets?
Buona sera, Ladies and Gentlemen,
my name is Sheetal Mafatlal and I am the founder and President of Mafatlal Luxury. Mafatlal Luxury is a specialist company focused on obtaining the franchise and distribution rights for leading brands for the Indian market. Currently we have opened the first Valentino boutique in New Delhi and have plans to open boutiques all over India.
I have been asked today to talk about whether European lifestyle brands can conquer emerging markets like India. It will come as no surprise to you that my answer is YES.
WHY?
Because I have the experience and success of launching Valentino in India.
So for the next few minutes, we need to talk about:
• India’s history with European lifestyle – the days of the Maharajas
• India today – with a GDP increasing at 8% per annum
• How the brands should enter the Indian market
AND
• The reality of making that happen
So lets start with HISTORY
Unlike many other emerging markets,---- China, Russia, Dubai ---- India has consistently had its share of super wealthy customers. This is the land of the maharajas with their magnificent palaces scattered all the country.
If you look at tourism, you could say India invented luxury tourism – think of the maharajas and their friends in the Raj going on opulent camping trips which make today’s seven star tented resorts in the bushveld of Africa seem rather ordinary.
India has long had luxury and among the super wealthy a real appreciation for incredible quality. Western luxury brands aren’t new to India either. Its history with western luxury brands spans over 2 centuries particularly with the Maharajas, who were enthusiastic customers with money to spend. They bought Louis Vuitton trunks, Boucheron and Cartier jewels, as well as Osler chandeliers. They even went to the extreme of building a replica of the Palace of Versailles in the tiny State of Kapurthala, in North India.
Remember India is the country that has long embraced glamour. Our weddings in our vast country can last for several days. Just think how many fabulous dresses and luxury accessories – that can mean – among a population that now LOVES TO SHOP.
Let’s forward to today.
Starting with economics. India has the second fastest growing economy in the World, after China. GDP and income per capita are set to grow on average 8% per annum for the foreseeable future. With a total of some 1.3 billion people, it is the second largest population in the world, with a middle income group of 300 million, which is growing by 25 million each year. This group spends on average US$9,000 each year on luxury lifestyle, and that number is set to grow.
What has changed radically is that the small elite of luxury buyers has been transformed into a much greater number by economic development and an improved standard of living. Importantly, the Indian culture itself has always displayed an appreciation for luxury goods and lifestyle. The combination of a GDP rising 8% per annum and one of the world’s youngest population – more than 200 million people between the ages of 15 and 24 – means that spending has shifted to those with a fever for luxury.
Why will this be directed at lifestyle brands? One of the main reasons is that India’s economic growth has seen a shift from the traditional fiscal conservatism, of saving rather than spending. This is a dramatic change.
As business investment into India increases, India’s contact with other countries has exploded, with more Indians travelling abroad. Add to that the booming media in the world’s largest democracy that means that Indians are now exposed to Western lifestyle, ideas and brand awareness in a way that would have been inconceivable for the previous generation. Fifteen years ago, India was much more traditional. We had two television channels. Now we have more than 80, not to mention the Internet.
So that brings us to how the brands should enter the Indian market ---
It’s all about finding the RIGHT PARTNER………
It’s easy to find a financial partner
BUT it’s KEY to find one who has an understanding and appreciation for promoting luxury brands.
It’s also important to overcome the teething problems that accompany the entry of luxury lifestyle brands into an emerging market.
One of the main hurdles faced by any brand entering India is that India does not have established high end retail areas in the same way, as you would find in Europe or the US. We do not have Via Monte Napoleone. We do not, Mr Al Fayed, have Harrods!
Additionally, there is a shortage of high quality retail space of any kind. In Delhi, the best locations are typically in the luxury hotels but the space available there is very limited and difficult to obtain. Finding, negotiating and securing the retail space for our first boutique was the biggest hurdle we had to overcome.
However, India is changing rapidly. As more companies seek high end retail space, more will be developed. India is nothing if not entrepreneurial.
SO
TO CONCLUDE
It is my firm belief that India has only just commenced its journey -- One that will lead it to becoming the world’s largest consumer of luxury lifestyle brands.
Which takes me back to my original question –
Can European lifestyle brands conquer emerging markets?
The answer is MOST DEFINITELY YES.
Thank you very much.
----------*-------
04th Sept, 2008
To,
Ms. Sara Rajan,
As an entrepreneur I identified that our lifestyle is changing. We are on the upward curve of the retail boom although the market is still not a mature market. I wanted to start with the right brand to spell western luxury.
Unlike other emerging markets - China, Russia, Dubai - India has consistently had its share of super wealthy customers. Western Luxury brands aren’t new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton, trunks and Boucheron and Cartier jewels as well as Osler Chandeliers. What has changed radically is that there is a burgeoning middle class of 300 million people growing by 25 million each year.
India has had a tradition of fiscal conservatism, of saving rather than spending. Yet the combination of a GDP rising at 8% per annum and one of the world’s youngest populations (more than 200 million people between the ages of 15 & 24) means spending power has shifted to those with a fever for fashion. Add to that the booming media in the world’s largest democracy bringing brand awareness, plus the reduction of once punitive import taxes, and India starts looking like a gold mine.
To take advantage of the retail boom we started to study the retail market closely as I head a company “Mafatlal Home Products” that manufactures Modular Kitchen & furniture but are selling only B to B (business to business). I wanted to go retail with the company - my study showed a huge demand in the luxury market segment & I decided to pursue that aspect of retail & started Mafatlal Luxury.
I studied products of a lot of international brands & met with several designers & CEO’s .
I was looking at different brands & Valentino was one of them that would work in India & when I subsequently met Mr. Valentino & Mr Norsa (former CEO) for being a partner I felt most comfortable to partner with the group.
Much to our surprise the demand for Valentino men’s line has been as strong as the women’s.
The Indian market for women today is more accessory driven. The Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions and weddings. Hence the focus for us in the Indian market for women is primarily for accessories for the Valentino garavani main line.
The unmistakable signatures of the Valentino world—Red and the V logo- become instant symbols of this glamour.
From the very first steps taken into the magical world of Valentino fashion, Red plays center stage. It is a symbol of creative freedom, of the bond between sensuality and femininity. Valentino’s red is the red of poppies (frequently printed on his clothing), of auras, of women dressed in red summer cotton. It heralds from Spain, but also from China.
V is the symbol of singularity in his fashion. A fashion which began forty years ago when the logo had not yet become an object of press attention, but a symbol of style.
V, on prints, knits, jacquard, engravings, applications, jewelry, buckles, broaches and watches.
V, as a sign of recognition.
V, as in Valentino.
Valentino Garavani:
The Main line of Valentino for both men & women. The accessory collection is a part of the Valentino Garavani label.
Valentino Roma:
For young women between the ages of 25 to 35, Glamorous, chic yet affordable.
Valentino White label:
For the young “yuppy man” …. age 25 to 35.
Valentino Red:
The diffusion label for both men & women was created for the younger generation for age 15 years upward. The clothes have the chicness of the main label & reflect the essence of Valentino but is young, trendy & very affordable. Prices start at Rs 5000 upwards.
Valentino is priced the same in India as it is in Europe. Valentino was the ideal choice for the Indian market because it caters to all age segments & has something for the older traditional consumer to the young hip teenager.
The accessories are ideal for sarees, trousseaus & traditional wear - so it adapts to Indian tradition.
A Valentino luxury consumer looks forward to enjoying the experience of shopping. To cater to that desire an ambiance of luxury must be created within the boutique and also be reflected in the surrounding area.
The Indian consumer has been spoilt by our “tradition of being served”. The difference for an Indian to buy luxury products in India and internationally is the “service” and the “recognition” they will receive when they walk into our Valentino boutique in India.
In an international store they will be just a client whereas in a Valentino store in India they will have the privilege of being recognized and served as a VIP client.
The Indian consumer’s mentality is also biased huge to the age-old tradition of “shopping” in the privacy of their own home. This service is also provided by us when we showcase our products by private appointments at clients home or in case of their businessmen in their offices. This is also an essential service to protect the privacy of VIP’S and celebrities who seeks privacy and confidentiality.
Another important reason why the Indian client will buy Valentino in India is because the merchandising of the store will be done to cater to the demand and taste of an Indian customer.
Merchandizing for women is done keeping in mind that the Indian woman still holds on to our culture and tradition – and veers towards the sari, salwar kurta, lenghas and other traditional wear especially for formal occasions
Our 1st store is at the Shangri-la hotel, New Delhi & we are looking for the right location to open Valentino in Mumbai & then thereafter in the metro cities.
The lack of ideal retail space is the biggest hurdle faced by the Indian retailer, especially the luxury retailer. Unfortunately we have no Via Montenapoleone or Via Della Spiga.
----*----
Sent to Manish Mishra of Soceity Magazine for Bombay Times 23rd Spt 09
20th Sept 2009
I strongly believe that a couturier must establish his innate style and stick to it. Every designer over the years should have only one story to narrate--the one of his intrinsic style, where each collection represents a single chapter with all of its emotions, ideas and motifs. The looks may change with every chapter but the main characters are the same as are the people and things that inspire them.
Having attended couture and prêt shows across the world, I believe only in high fashion. Every designer has, in some way or the other, left an indelible imprint on me. Every couturier has his own signature style and the very mention of his name springs to mind a visual which defines his signature look. Think Channel and the iconic tweed jacket strikes the mind's eye while Valentino builds up a feminine and romantic look. If the iconic sexy bow reminds me of Valentino then Roberto Cavalli's in-your-face animal print hits the mind instantly. Now we are observing a major evolution on the Indian fashion scene where some of our distinguished couturiers are veering towards creating their own signature look. Manish Malhotra is one of those few Indian designers who have made a successful attempt at evolving his own signature styles over years. Brand Manish Malhotra has become a synonym of undiluted sophistication, uber chic and mammoth grandiosity.
The mistake of many couturiers is that they try to change their line with every collection. With Manish, I notice a little change each time but never too much so as not to lose his identity. I have always observed his collections from close quarters and I have to admit that his cuts and silhouettes have certainly come a long way. When you think of Manish, an image of a visually sumptuous nude net sari with silver ornamentations and a sexy choli conjures up. By a heady concoction of subtle feminity and refined sensuality, Manish's dynamic creations turn a fashion model into a lady and a lady into a fashion model. His aura has everyone from the society ladies to the actresses and the royal figures under a spell which he has cast on the fashion firmament. So his shows are not just about the collection but the crème de le crèmes attending it with an unfailing regularity.
Admittedly, his label is a reflection of his commitment to always think out of the box and bring out consistent and wearable collections season after season. Having firmly entrenched his highly celebrated label on the map, uniting separate worlds in his own distinctively specific way, Manish has written one of the most eloquent pages in the history of contemporary couture. What struck me most about his collection at the Lakme Fashion week was the intriguing and innovative theme of a "Runaway Bride". As opposed to a conventional bridal look of typical jewel tones, he brilliantly blended muted shades with bright colours. Re-inventing the use of velvet with embroidered borders, he successfully brought into focus our decades old opulent heritage style.
The show opener, a diaphanous lehenga which was in the colours of white, red, gold with his signature long and innovative tassels darting across the sexy choli was difficult to erase from the mind's dictionary. The collection gloried in a vibrant colour palette of cobalt, burgundy, grey, olive, rose, cream, fawn and brown. A panoply of mesmerizing creations was aimed for the modern day bride and groom aiming for that je ne sais quoi look for the big day. And how! A beautiful use of luscious fabrics like opulent brocades, velvet, silk, tussar, lace and organza made it truly spectacular. As Manish's phalanx of young men and women walked in, the collection was truly a sight to behold. With details like box pleats, pin tucks and cord buttons, Manish left his own quirky touch to the bridal wear. Icing on the cake were the Pakistani salwars, cowl pants and Patiala pants seen in the mens wear. Spectacular and stunning-every outfit had Manish's signature style underscored by the impeccable construction and surface detailing. The sheer thrill of having a whirl of voluminous and underplaying layered lehenga dancing around your body was evident on the ramp as the models sashayed one after another. A silhouette which was control volume with a hint of demure chic, made the creations easy on the eyes. Riveting motifs encrusted beautifully on saris, lehengas, dupattas and blouses, elicited an old world charm infused with modernity. An emphasis on resham and antique embroidery with a lot of zardozi work made every creation stand out.
An intriguing interplay of super chic sensibility and sophistication made it one of Manish's most well thought out and conceived collections till date. I strongly feel that given his chiseled looks and dashing appeal, he should actually be a showstopper for all his shows. Gifted with movie star good looks, Manish is a true reflection of his brand and his name spells incredible sophistication, chutzpah and regalia.
---------*-------
Clothesagency.com
Valentino as a brand provides luxury products to both men & women in India who appreciate the Valentino style, brand and products. Valentino was the ideal choice for the Indian market because it caters to all age & income segments. It has a diverse range of products for both men and women & has the ability to cater to the older traditional consumer as well as to the young hip teenager.
The unmistakable signatures of the Valentino world is the colour —Red and the V logo- has become instant symbols of glamour, recognition and status. V is the symbol of singularity in his fashion. A fashion which began forty five years ago when the logo had not yet become an object of press attention, but a symbol of style. V, on prints, knits, jacquard, engravings, handbags, footwear, jewelry, buckles, broaches and watches.
V, as a sign of recognition.
V, as in Valentino.
Valentino is neither a niche or mass brand. Valentino as a brand wants to provide luxury products to both men & women in India who appreciate the Valentino style, brand and products.
QUOTES ON STYLE
Style is about grooming taste & perfection. Style is inborn. Style reflects your personality and your joie de vivre.
Its difficult to define style. Its not what you’re wearing but how you wear it. It’s a personal thing and reflected in the way you arrange your house, your taste in flowers, books and art.
The personal stamp you give to everything you touch.
My eyes were accustomed to see pretty things – I suppose it helps
when you grow up in a house where you take beauty for granted.
I wanted something that nobody had seen because I liked the challenge – fashion is a challenge and you have to experiment, use your imagination
Fashion is fascinating
Atulya has always had his own style – classic understated and elegant.
You will never see him caught in a “fashion moment”
I was always driven by the desire to wear “everything that no one else was wearing”.
Exotic memorable holiday: The San Pietro – Positano on the Amalfi coast.
Looking at the sun setting over the faraglioni from the island of Capri
– with my husband Atulya.
There is nothing like the moment when a glamorous woman walks into a room and every one wonders who she is. That’s what I enjoy.
Nobody aspires or wants to blend into the decor
For me its very important to be an individual – for me that is what
style diva is.
I grew up in a family where everybody was immaculately dressed. My father - whether in a suit, jeans or pyjamas or my mother in a saree or dressing gown are always perfectly dressed. My mother always wore the same perfume since I remember – that’s what she likes-that’s her.
After 8 hours of flying she would come off an airplane looking perfect.
My parents are the true style icons.
Style is a whole combination of things. Not only what you are wearing but how you act. Its attitude, its movement, it doesn’t have anything to do with beauty or wealth.
It’s difficult to define style. It’s not what you’re wearing but how you wear it. It’s a personal thing & reflected in the way you arrange your house, your taste in flowers, books & art - It’s the personal stamp you give to everything you touch. How do I want to look – elegant, feminine and glamorous.
For me it’s very important to be an individual - for me that is what a style diva is – if you use a stylist you reflect the stylist and not yourself. What you wear should be an extension - a reflection of who you are, of your inner self. A person who needs a stylist lacks individuality.
Style is a whole combination of things. Not only what you’re wearing but how you act. Its attitude, its movement, it doesn’t have anything to do with beauty, wealth or labels. Some women can spend thousands of dollars and not look elegant at all and then you see someone else in a nothing dress and she has it.
The most important accessory for any woman is a full-length mirror.
15th October, 2009
Manish’s creations unfailingly reflect his on going search for expressions of beauty and glamour. Evidence of this is in his masterful combination of romanticism, modernity and classiccism in the tradition of Charles Federic Worth, the pioneer of Haute Couture.
Manish with flare and determination created a style that is unmistakably his own and became famous in the process of making his childhood dream come true.
Email sent to Manish Mishra.
Email sent to Bandan Tewari for Vogue blog.
bandana.tewari@condenast.in
15th October, 2009
As I walked into Manish Malhotra's show at couture week, I suddenly felt an emotion of exhilaration and high octane glamour engulfing me. A wave of energy all around soaked into me as I witnessed the grandiose setting. Admittedly, the venue was completely choc-a-bloc with immaculately dressed fashion lovers. Manish's show was easily the most awaited shows at couture week with the front row totally packed with society figures and Bollywood stars who worship Manish's art and creativity. Manish’s creations unfailingly reflect his on going search for expressions of beauty and glamour. Evidence of this is in his masterful combination of romanticism, modernity and classicism in the tradition of Charles Federic Worth, the pioneer of Haute Couture. Manish, with flare and determination, created a style that is unmistakably his own and became famous in the process of making his childhood dream come true.
Manish's resort bridal collection which juxtaposed the sheer unbridled euphoria of the new age trend of destination weddings happening at exotic locations across the world from St Tropez to Bali was well thought out, executed and easy on the eyes. Bathed in sheer exotica and sophistication, it was a traditional collection with a modern twist. With more and more weddings happening at the eye caressing beach locales, the collection addressed the needs of the current day brides and grooms who need to wear something out-of-the-world for their big day which ties in with the marriage spot they have chosen to start the new beginning. Cutting away from the traditional colour palette, Manish's genius choice of cutesy shades of magenta, blue and peaches made it drool worthy for any bride and groom who is well traveled and wants nothing short of extraordinary for the most important day in his or her life. The seductive lehengas with Manish's favourite fabric velvet took the onlooker's breath away. Always rewriting the fashion rules, Manish this time introduced a new concept of blouses which had an inner line of pearls which were covered with net. In fact they appeared like the visuals out of the priceless art works of Raja Ravi Verma which depict timeless beauties, painted in chiffon saris under which you saw their jewels.
The slickly choreographed show had 40 models walking with each one of them wearing a unique garment. It is worth mentioning that there was one outfit designed for each model and there are perhaps few couturiers in the world who would do a show of this grand scale like the legendary Karl Lagerfeld at Chanel.
What made the show adrenaline pumping was the peppy and energetic house music which was mixed with Indian beats from the film 'Love Aaj Aur Kal' and the traditional barrett music. The pulsating tracks had put a song on our lips, melody in our hearts and a spring up boogey beat on our feet, complimented the fun concept of the show. The “Piece-de-resistance” were the charismatic showstoppers - Saif Ali Khan and Kareena Kapoor who were the apt choices for the theme of the collection which was contemporary, trendy and romantic.
Blessed with photogenic looks, Manish should have ideally walked the ramp since he is a reflection of his sought after and much celebrated label. All in all the collection was a cornucopia of colour and culture, style and symphony, oomph and opulence.
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